Funny how sport is always sponsored by junk food

Do fast/junk food companies really think that advertising during sporting events and sponsoring athletes and teams will make us think that its OK to consume their products?

The Winter Olympics are in full swing in Vancouver and two of the major sponsors are McDonalds and Coke. If you visit the Coke Canada website you can see the sogo ACTIVE Program link where kids can find sports and activities and different ways to stay healthy. I would suggest drinking less Coke would be a good start! Funnily enough the SOGO slogan is… “the sickest way to live healthy”. McDonald’s on the other hand makes no attempt to mislead people into thinking that their food is healthy.

Below is an ad for a Toronto Raptors competition sponsored by Sprite and Pizza Pizza. It features Hedo Turkoglu sitting on the couch eating pizza, drinking Sprite and watching game tapes. Not the image of an elite sportsperson that most of us would imagine.

External links

Raptors/Sprite/PizzaPizza Promo page

Wikipedia links